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Book Review: Audio for Authors by Joanna Penn

Aime Sund • April 24, 2020

If you are considering adding audio to your author business, Audio for Authors is a must-read. Then decide!



I have been interested in narrating audiobooks for quite some time now, in fact, I already have the equipment, a homemade audio booth that sits on my desk, and I've created an ACX account. Why haven't I taken the plunge? The main reason: Time.

I read aloud A LOT. It is one of my favorite things to do when I am pleasure-reading. My dogs appreciate it, and for me it is about how the words come to life when spoken aloud. Narration is certainly something I want to add to Red Leaf Word Services, but in addition to the time factor, I allowed myself to be stymied by the editing process. Recently, I took two more online courses through LinkedIn on using the software, and I gained a much better understanding of it. It doesn't appear to be as difficult as my brain would have me think.

Joanna Penn's The Creative Penn Podcast has been a staple of my subscriber library since I started listening regularly to podcasts over the past year. She is at the forefront of the indie publishing industry and a super successful entrepreneur. I find her episodes insightful, honest, and certainly thought-provoking. More often than not I remove my earbuds only to think, "Now how can I apply that to what I am doing?"

I ordered Audio for Authors shortly after it was released. It had been recommended to me by another podcaster as well, Sacha Black over at The Rebel Author Podcast and Next Level Authors, so it was a no-brainer to add it to my cart. Then the Coronavirus hit, and I got nervous that it wouldn't show up forever, but to my delight it arrived quickly and on time!

The first thing I noticed about the book was the three-part organization: Audiobooks, Podcasting, Voice Technology. Can it get any more succinct than that? Each section discusses the topic thoroughly and in a manner that you can easily return to for reference- it's all spelled out in the titles of the sections. The tips and steps are infused with the author's own experiences over her 10+ years in podcasting, which made it all reachable for me. She shares her own techniques and reasons for the software, platforms, technology, and hardware she uses, passing along lessons and time-savers freely. I have to say my own confidence increased markedly, as did my enthusiasm!

I finished the book over a week or two, absorbing it in small increments. The Audiobook section amped up my desire to narrate again and I recorded a short cut of one of The Collection of Huphaea posts over on sunbook.home.blog (#0). The Voice Technology chapters were informative and illustrate how forward-thinking Joanna Penn is in her business planning. The AI voice advances are something all authors should be keeping an eye on for use in several different ways to create income streams. 

But it was the Podcasting section that really hit home and made me think. 

"... if you are only marketing your book through written media, you will not reach a reader like me. And I am certainly not alone."  -Joanna Penn, Audio for Authors, pg 103.

This line alone sparked an idea, and now I am beginning to put the pieces together to start my own podcast for The Collections of Huphaea. Eeeeek! In general, I have trouble listening to the sound of my own voice, but she also points out that other people won't hear my voice the same, so what I think doesn't matter. Bingo! That was what I needed to hear. Yeah, podcasting. I'm diggin' it. 

The prose is light and conversational, it's very easy to sit down and consume in large chunks. There are websites and links given (super helpful in the ebook) and plenty of resources listed in the back of the book for readers to follow up with. Joanna Penn is thorough in providing information, making Audio for Authors a reference for a burgeoning industry. 

I highly recommend Audio for Authors for anyone thinking about adding audio to their marketing activities. Happy reading, and if you finish the book with a microphone in your hand, I won't be surprised!~
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